Content to Cash Flow: The AI-Era Monetization Blueprint for Publishers
Panel Discussion
Tuesday, July 14, 2026
10:00 am EDT |
4:00 pm CET
60 mins
Owning the content used to be enough. It isn't anymore. Content that is machine-ready and governed can be monetized in ways raw ownership never could, and that advantage goes to the publishers who prepare it, not just the ones who hold the rights.
As AI systems increasingly draw on structured, machine-readable knowledge, this panel brings together licensing, market intelligence and platform perspectives on what it takes to stay on the right side of those economics, and why the choices publishers make now will shape who wins in the AI era.
Why high-quality content alone no longer competes in the AI economy
The shift from owning content to building AI-ready, monetizable knowledge
What actually makes content AI-ready, from semantic enrichment to computable knowledge objects
Emerging monetization models: governed delivery, metered consumption, usage-based licensing
How governance, attribution, and controlled access protect and monetize content
Turning existing publishing assets into AI-era revenue
Vice President – Publishing, Education, and Media
Impelsys
Paul Gerbino is the President and Founder of Creative Licensing International. He is an expert in digital, content strategy, licensing, product development, advertising, and copyright protections. His expertise is noted with an exemplary track record of transforming low-performing projects into highly profitable revenue streams. Evident in creating and launching innovative digital media products and advertising programs for B2B, B2C, STM, and academic publishers. Paul is passionate about helping publishers improve their performance, productivity, and profitability in the evolving digital landscape.
Bonnie is a senior-level expert in product strategy, marketing, and market research, particularly with publishers, societies, and service providers across the STM landscape. She is vastly skilled at market research and analysis to illuminate the essence of customer needs that underpin business and product strategies.
Uday Majithia is a seasoned expert in AI and technology, spearheading business strategy and growth for the division. He directs product innovation and development, oversees testing and implementation, and ensures successful product delivery. With 26 years of experience in software development, he drives innovation in AI-powered publishing, leveraging AI to enhance content creation, accessibility, and automation in the publishing industry.
Impelsys is a leading provider of innovative technology solutions that empower organizations across the globe become digital-first, data-driven intelligent enterprises. Our services include Cloud, AI/ML Platforms and Products, Data and Analytics, End-to-End Quality Assurance (QA), Custom Application Development, and Learning Solutions.
Impelsys’ solutions and platforms have helped businesses across Healthcare, Information Services, EdTech, Publishing, and more achieve and accelerate digital transformation. We are a recipient of several prestigious awards including the AWS Cup for Innovation, Brandon Hall, and LearnX Awards.
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