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The dynamic nature of the marketing landscape emphasizes the importance of embracing modern marketing strategies. Marketing is closely related to data, as it...
The digital era has revolutionized how people buy things; however, the psychology of marketing and the art of persuading people hasn't changed. The...
In an ever-changing landscape of book publishing, direct-to-consumer (D2C) sales have become top-of-mind for many in the publishing industry. With little to no...
Lead generation, simply put, is a combination of marketing activities that target each stage of a buyer’s journey to create awareness, spike their...
Artificial intelligence, the most touted technology event of the current century is steadily touching all the industries that rely on technology. We have...
Writing a book is not an easy task, with the subject and ideas in your hand, it also consumes a lot of time...
Technology has enabled many of us to become a writer and publisher. With an idea in our head and with the help of...
Keywords are a powerful tool for search engine optimization that help enhance eBook sales for publishers and retailers. However, the power of keywords...
The way readers consume information is changing. Not only are readers exposed to different types of content formats such as blogs, articles, whitepapers,...
Changes are always difficult to embrace. It’s common across the board with publishing industry being no exception. You will find resistance when people...
With a host of websites and online book retailers available, it is imperative to use appropriate keywords for maximum visibility. The keywords must...
eBook sales can be extremely challenging and publishers are constantly seeking innovative ways to reach out to the readers. They are increasingly utilizing...
